originally published at Obnoxi.us, 21.07.2011
Marshall
McLuhan is a hundred years old today (July 21). Happy birthday, dude.
Or he would
be, if he were alive; they say he died in 1980. Don’t you believe it; if the
ghost in the machine has any meaning at all, this guy is still alive virtually
– his soul surfing endlessly in all the myriad byways of the World Wide Web,
whose advent and consciousness-transforming qualities he prophesied back in the
sixties when everything was cool and whatever wasn’t cool was hot.
In the global village, the medium is the
message. And, man,
that medium is digital code – from DNA and ATCG to HTML and HTTP; reality
broken down to switching on and off, combining and recombining, dreams and
reality, deconstructing structuralism, a virtual reality becoming real
virtuality in a brave new world in which everything is networked with
everything else and I can learn in real time (limited only by the speed of
optical fibres, server overloads and available 3G band-width) of the
bowel-movement of a totally-wired social-network fanatic in Indonesia via
Twitter on my smartphone (maybe even watch the whole event on YouTube if he’s
been obsessive enough to upload it). Or ordinary people in oppressed countries
in North Africa can organise revolutions.
That’s
progress. Of course, we tend to automatically assume that progress means better.
McLuhan never said that; he emphasised that technological developments are not
moral categories but that the changes they bring to the world/society/culture
have fundamental effects on the way we perceive
things – on the whole shape of our individual and collective
consciousnesses. New ways of seeing things, new ways of defining and
understanding ourselves give rise to new moral questions and formulations, or
new ways of asking old questions. It happened in the wake of the invention of
the printing press and it’s happening again right now – on an exploded,
time-accelerated, cracked-up, raised to the power of x scale.
There are
times when McLuhan’s prophetic visions are eerily accurate. In 1962 (when Tim
Berners-Lee, the inventor of the World Wide Web, was seven years old), he wrote
Instead of tending towards a vast Alexandrian
library the world has become a computer, an electronic brain, exactly as an
infantile piece of science fiction. And as our senses have gone outside us, Big
Brother goes inside. So, unless aware of this dynamic, we shall at once
move into a phase of panic terrors, exactly befitting a small world of tribal
drums, total interdependence, and superimposed co-existence. [...] Terror is
the normal state of any oral society, for in it everything affects everything
all the time. [...] In our
long striving to recover for the Western world a unity of sensibility and of
thought and feeling we have no more been prepared to accept the tribal
consequences of such unity than we were ready for the fragmentation of the
human psyche by print culture. (The
Gutenberg Galaxy, p. 32)
An
excellent description of why this post-9/11, finance-market driven, networked
world of Fox News, Mad Men, Facebook, Global Warming, Tea Party, Lady Gaga
chaotic complexity often seems to be basically composed of tribes of lemmings.
Big Brother is already inside – but we can watch him on TV too, voting
candidates in or out in modern versions of the Roman amphtheatre.
McLuhan
inspired people like Tom Wolfe and Andy Warhol and gave Timothy Leary the
phrase, “tune in, turn on and drop out.” He was also a convert to intellectual
Catholicism and, they say, an admirer of the thinking of the Jesuit scientific
mystic philosopher, Teilhard de Chardin.
In that
case, there’s only one more question I want to ask: Is Google+ just another
stage in the development of the noosphere
or is it the beginning of the digital rapture, the Omega Point?
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